About Us

The WaterColor® Store has undergone an interior renovation and expanded its collection of retail offerings, providing guests the distinct opportunity of taking the Southern coastal lifestyle home with them, long after their beach vacation is done. All of this happening after two decades as a staple retailer in the WaterColor® Town Center 
The WaterColor® Store offers an assortment of thoughtfully curated lifestyle products by beloved Southern retailers, jewelry by local designers and vacation-essential products by quality brands like Peter Millar, Lululemon and Supergoop!® – all in addition to the WaterColor® Store’s WaterColor®-branded merchandise.
Visit our sister store in WaterSound Beach, located on the first floor of the GateHouse by the WaterSound Inn. Here, in addition to the new collection, you will find WaterSound-branded merchandise from the WaterSound Beach® Store.
Whether you’re shopping at WaterColor® or WaterSound Beach® Stores or both, consider us your go-to purveyor of the elegant, fresh, comfortable and modern lifestyle so distinct along the beach communities of the beautiful Northwest Florida’s Gulf Coast – always served with a touch of Southern hospitality.